YouTuber MrBeast’s tree-planting campaign hits $20 million goal early

YouTuber MrBeast, in the video’s foreground.

YouTube star MrBeast launched a campaign in October to raise money to plant 20 million trees in honor of reaching 20 million subscribers on the video-sharing platform.The #TeamTrees campaign surpassed its goal in under two months, and raised $20 million (at a dollar a tree) with support from the Arbor Day Foundation and more than 600 influencers.Here are some of the biggest names in tech and YouTube who have donated to the cause, including Tesla CEO Elon Musk, YouTube CEO Susan Wojcicki, PewDiePie, and Jeffree Star.Visit Business Insider’s homepage for more stories.The organizing power of YouTube creators is on full display thanks to one YouTuber’s effort to plant 20 million trees by the end of the year.YouTuber MrBeast launched the #TeamTrees campaign in October after fans bombarded him with memes suggesting he commemorate reaching 20 million YouTube subscribers by planting 20 million trees. At $1 a tree, the cause’s goal was ultimately to raise $20 million by January 1, 2020 to plant trees in partnership with the Arbor Day Foundation’s reforestation program.However, it took the campaign less time than anticipated to complete its goal. The organizers behind #TeamTrees announced Thursday that the cause had already achieved its goal for the end of the year, raising money to plant 20 million trees in less than two months.The initial debut of the #TeamTrees campaign gathered the support of more than 600 influencers, who flooded social media and YouTube with videos and posts to raise awareness about the tree-planting effort. It seems that the mass-bombardment has been successful however: #TeamTrees has drawn donations upwards of tens of thousands of dollars from some of the most popular YouTube stars, and more than $1 million from two tech CEOs as well.Here are all the big names in tech and YouTube that donated to the #TeamTrees campaign:

MrBeast is known on YouTube for his attention-grabbing stunts and thousands of dollars in donations. To kick off the #TeamTrees campaign, MrBeast (aka Jimmy Donaldson) donated $100,000. A day later, he gave an additional $100,002 to maintain the top-spot on the #TeamTrees’ donation leaderboard.


—Mark Rober🌲🌲🌲 (@MarkRober) October 26, 2019

NASA engineer-turned-YouTuber Mark Rober was part of the team behind the planning of the #TeamTrees movement, and contributed $50,000 to the cause.

Mark Rober/YouTube

Source: Mark Rober on Twitter

Makeup artist Jeffree Star has been quite busy launching his newest makeup collection with fellow YouTuber Shane Dawson, but he donated $50,000 to the cause.

Rosdiana Ciaravolo/Getty Images

—Jeffree Star (@JeffreeStar) October 26, 2019

Wildlife educator Coyote Peterson, the face of YouTube channel Brave Wilderness, recorded a video announcing the team’s $1,000 donation to #TeamTrees.

Coyote Peterson.

Brave Wilderness/YouTube

—Brave Wilderness (@BraveWilderness) October 29, 2019

Odd 1s Out, aka James Rallison, participated earlier this year in a real-life Battle Royale game held by MrBeast. He gave back the earnings he won to the #TeamTrees campaign.

James Rallison.


—TheOdd1sOut (@theodd1sout) October 28, 2019

Another YouTube animator, Jaiden Animations, donated $20,000 to #TeamTrees.

Jaiden of Jaiden Animation.


—MidouFilali (@midoufilali) October 29, 2019

Many of YouTube’s popular sect of gamers have also contributed to #TeamTrees. LazarBeam, who has nearly 12 million subscribers, gave $10,000.


—Lannan (@LazarBeamYT) October 25, 2019

Professional gamer Ninja, who recently moved his livestreaming over to Mixer, teamed up with his wife Jessica Blevins to contribute $15,000.

Getty/Matt Winkelmeyer

—Arbor Day Foundation (@arborday) October 30, 2019

Arin Hanson — better known as Egoraptor — took time away from his web series “Game Grumps” to donate $12,345.


—Arin Hanson, you say? (@egoraptor) October 31, 2019

Members of the British YouTuber gaming squad Sidemen also pledged money to the cause. Vikkstar123 gave $10,000 and encouraged others to “show how powerful we are” by donating.


—Vikkstar ★ (@Vikkstar123) October 25, 2019

Another Sidemen member, Miniminter, contributed $10,010. Notably missing from the list of donations is fellow Sidemen member KSI, who’s currently prepping for his upcoming boxing match against Logan Paul.


—Wedgeman Simon (@miniminter) October 29, 2019

Some gamers hosted livestreams to encourage fans to watch and raise more money for #TeamTrees. On top of a $20,000 personal contribution, Jacksepticeye streamed to raise an additional $153,000.

Jerod Harris/Getty Images

—Jacksepticeye (@Jack_Septic_Eye) October 30, 2019—Jacksepticeye (@Jack_Septic_Eye) October 27, 2019

Roi Fabito, the name behind poplar YouTube channel Guava Juice, dolled out $10,009, after helping MrBeast to plant a tree earlier.

Roi Fabito, the face of Guava Juice.

Guava Juice/YouTube

—Guava Juice (@GuavaJuice) October 26, 2019

Canadian YouTuber AzzyLand didn’t publicly announce her donation, but a #TeamTrees contribution bearing her name shows the YouTuber contributing $10,000.


—Arbor Day Foundation (@arborday) October 25, 2019

Cristine Rotenberg is the bonafide face of viral nail art as the person behind YouTube’s Simply Nailogical channel. She donated $12,000 to the #TeamTrees campaign.

Simply Nailogical/YouTube

—Cristine with no ‘H’ 💿 (@nailogical) October 26, 2019

Ethan Klein, one-half of comedy duo h3h3 Productions, announced a $1,000 donation from “your favorite boomer,” a nod to how much older he is than the usual YouTuber.

H3 Podcast Highlights/YouTube

—Ethan Klein (@h3h3productions) October 31, 2019

But YouTubers weren’t the only group to get in on the donations. The #TeamTrees campaign reached the radar of tech executives too, and Twitter CEO Jack Dorsey donated twice for a total of $350,000.

David Becker/Getty Images

—MrBeast (@MrBeastYT) October 31, 2019

Salesforce CEO Marc Benioff is known for his philanthropy toward environmental efforts, so it’s not surprising he gave $900,000 to #TeamTrees.

Kimberley White/Getty Images

—MrBeast (@MrBeastYT) November 6, 2019

Verizon’s division focused on sustainability efforts, called Green Team, donated $100,000 to the environmentally friendly fundraiser.

—VerizonGreen (@VerizonGreen) October 31, 2019

But Musk’s lead didn’t last long. Shortly after, Shopify CEO Tobi Lutke donated just one more tree than Musk to take the top spot “on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store.”

Shopify CEO Tobi Lutke.
REUTERS/Lucas Jackson

—Tobi ‘Lorax’ Lutke 🌳🌲 (@tobi) October 30, 2019

YouTube CEO Susan Wojcicki has taken notice of the major fundraiser happening on her platform, and showed up to help the #TeamTrees team, both in person and with a $200,000 donation.

YouTube CEO Susan Wojcicki.

—Susan Wojcicki (@SusanWojcicki) October 30, 2019

Since then, YouTube has also pledged on Twitter to match up to $1 million of donations that are given through YouTube’s fundraising feature. YouTube has yet to say that the $1 million milestone has been reached, and has told Twitter users to “keep giving” and look out for YouTube’s contribution.


—YouTube (@YouTube) October 30, 2019—YouTube (@YouTube) November 7, 2019

The team behind video game “Plants vs. Zombies” announced in December that it would donate enough money to plant $500,000 trees.

Plants Vs Zombies

—Pl🎄nts vs. Z🧠mbies (@PlantsvsZombies) December 2, 2019

The #TeamTrees campaign has even made its way into the sports world. Detroit Lions player Tyrell Crosby will sport a pair of #TeamTrees-themed cleats in his upcoming NFL game as part of the league-wide initiative of players wearing personalized cleats to later be auctioned up for charity.

Detroit Lions offensive tackle Tyrell Crosby, left.
Ken Blaze-USA TODAY Sports

—Tyrell Crosby (@Tyrellcrosby) December 4, 2019



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